PPC Audit
My audit engine over your account. The findings are yours either way.
Start here →Amazon brand management, run on systems.
One owner, full-funnel — run like it’s my own money.
OWN DTC/FBA BRAND · 5 YEARS AGENCY PPC · US-BASED
The documents clients actually receive.
What owners keep saying
“I don’t need someone to adjust bids. I need someone to tell me why sales are declining.”
“I want a brand manager, not just a PPC manager.”
“I want them to explain the reasoning behind their decisions — not just make changes.”
Real language from brand owners hiring Amazon help.
The method
How I work — and why it’s different.
01
Audit first, always
Diagnosis before a single change is made. Symptom → candidate causes → the checks that tell them apart, built into a proprietary audit engine. You never get “best practices” applied blind to your account.
02
Every change ships with its reason
If I move a bid, restructure a campaign, or rewrite a listing, you can read why — in plain language, in writing. Your account stops being a black box.
03
Approval gates on the irreversible
Spend changes, listing publishes, structural moves — staged for your yes. You keep control without doing the work.
04
One owner, full-funnel
Listings, SEO, creative, PPC — and the D2C side where relevant. No junior managers who aren’t invested in your business.
05
Fast, systematic execution
AI-agent infrastructure I built and run daily on my own brand. Days, not weeks — and the quality doesn’t degrade as the work scales.
06
Owner-level judgement
Not a consultant. Not a bid-adjuster. Run like it’s my own money.
Operator’s Notes · № 1
Field notes from running $1M+/month in ad spend — and one brand of my own. The tactics, the misses, the systems.
№ 1 coming soon. Subscribers read it first.
No spam. Unsubscribe anytime.
$X,XXX/mo
WASTED AD SPEND FOUND — PLACEHOLDER UNTIL THE REAL NUMBER FROM LIVE AUDITS
Managed $1M+/month in Amazon ad spend in the Thermal Clothing category.
Scaled a Home & Kitchen brand from five figures to eight figures.
Ran Amazon PPC growth for a category-leading D2C rug brand.
I run my own FBA brand — every system here was built for my own money first.
Five years of agency-level Amazon PPC before going operator.
The catalog
Start small. Earn the seat.
Brand Diagnostic
My audit engine and my eyes over your account: PPC architecture, wasted spend, listing and SEO health, conversion leaks, competitive position. You receive a written findings report — every issue, its likely cause, the evidence, and a prioritized fix list — plus a scoped proposal if you want the fixes executed. The report is yours either way.
Start here →The Explained Account
Ongoing ownership of your growth under the diagnostic method — run like an operator, not a bid-adjuster. Weekly written report: what changed, why, what it did. Contribution profit is the score, not ACOS vanity. No lock-in; the architecture and documentation stay yours. The step below the full seat.
Start here →Rescue Sprint
For brands coming off a failed agency relationship. Stabilize spend, stop the bleeding, document what actually happened, rebuild the foundation — then decide, with clean data, what ongoing management should look like.
Start here →Fractional Brand Manager
The full seat — offered when we’ve already worked together.
APPLICATIONS ONLY
Onboarding
Starting is two clicks.
Sub-user invite from your Seller Central. No credentials ever shared; banking and tax stay yours alone.
Ads manager-account link — approve one request, choose the permission level.
That’s the entire setup. Access is revocable by you, instantly, at any time. No lock-in, no offboarding hostage-taking — documentation lives in your account, not mine.
Start here
Tell me about your account.
I read every one of these myself. If it’s a fit, I’ll reply with what I’d look at first and what it costs. If it isn’t, I’ll tell you that too.