The operator behind the notes.
OWN DTC/FBA BRAND · 5 YEARS AGENCY PPC · US-BASED
The agency years
Five years of agency-level Amazon PPC — strategy and hands-on execution. Managed $1M+/month in Amazon ad spend in the Thermal Clothing category. Scaled a Home & Kitchen brand from five figures to eight figures. Ran Amazon PPC growth for a category-leading D2C rug brand.
My own money
I left to build my own FBA brand end-to-end: sourced, launched, operated. Every system on this site was built for my own money first.
The dumb tax
I switched suppliers to save a few dollars a unit — without pricing the downside chain. QC slipped, reviews sank, conversion followed. I wrote the tuition check in full. Now every irreversible decision gets a written second-order check before it ships — mine and my clients’.
The rebuild
Pivoted to D2C: Shopify, Meta, TikTok. Built the AI-agent operating system I now run daily — and the funnel-diagnosis discipline that found my own store’s real bottleneck.
Now — two tracks
Operating Amazon and D2C brands for their owners — the catalog is the front door. And acquiring existing brands to grow them.
Own a brand you’ve grown tired of running? I’m buying. → Email